Cookie Policy

What are cookies?

Our sites use “cookies” to help create an experience that’s personalised for you. A cookie is a small file of letters and numbers, that is stored on your computer to tell us how you’re using the site. A cookie is also a delicious type of biscuit that is often squidgy in the middle, but we’re not talking about those cookies right now.

You can always turn off cookies from your browser, however we recommend that you leave them on so that you can use our entire site. Read on for more cookie intelligence!

What cookies do we use?

First party cookies 

Cookies we (Bright Little Labs) have installed on the websites. Third party cookies are ones installed by other applications (e.g. Shopify).

Strictly necessary 

These help run some essential features of our website, such as shopping, e-billing, and login. Without them, our services cannot be provided.

Performance Cookies

These are used to collect information on how many people are visiting the site and how they’re using it. We use them to make sure we’re making the best possible content. Examples of these cookies include Google Analytics.

Marketing Cookies

These cookies are put on our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Third Party Analytics Cookies

We use Google Analytics and other third party analytics providers listed below to measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with our website.

Advertising Cookies

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalised service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers.  For example, we use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.

Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you.

How long do they stick around for

Some of the cookies we use are session cookies - these are temporary and are erased when you close your browser at the end of your session. The next time you visit our site it will not recognise you and will treat you as a completely new visitor. This is because there is nothing in your browser to let our site know that you have visited before.

We also use persistent cookies - these remain on your hard drive until you erase them or they expire. How long a cookie remains on your browser depends on how long it has been programmed to last. These allow our site to remember you on subsequent visits, speeding up or enhancing your experience of our services

How can I stop my browser from tracking my info?

You can always change your browser’s settings so that it will tell you when information is being collected or refuse to collect cookies altogether. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website might be affected.

You can learn more about cookies for Chrome, Safari, Firefox, and Internet Explorer. For other browsers, check the help section for more information.

You can opt out of tracking systems used by third party advertising (e.g. Facebook) and other tracking services by following their guidance.

Kid Friendly CSA Cookie Policy

To read the kid friendly CSA cookie policy go here